-> Led concept-to-launch development of seasonal eyewear collections, packaging, and brand collaborations—balancing California heritage with global luxury. Oversaw material research, frame design, 3D modeling, and storytelling across physical and digital touchpoints.
-> Developed the brand identity and launch for GLCO’s premium Japanese-made sublabel. Created logo, packaging, and anniversary detailing—including custom cloud and vine motifs, filigree decals, and a 15-year emblem.